Getting Started

Before you do anything else, read this page then set up your fundraising page.

It doesn't take long, and this is the easiest way to let people know you are fundraising for us, to collect donations/sponsorship, get the money to us and inspire others to start fundraising!

Your appeal will have its own unique web address for you to share with your supporters, and your supporters can share it too.

Top tips on setting up your page:

  • Make it personal - tell people why you have chosen to fundraise for C&W Mind. tell your story and add a photo of yourself (or the person you are fundraising in memory/celebration of). Set your fundraising target and keep it up to date with your offline fundraising.
  • Don't be shy - email everyone in your address book with a link to your page and get them to forward the email to their contacts. And don't be afraid to ask, ask and ask again. people with good intentions can also be forgetful, so remind them by sending your link more than once.
  • Share - post a link to your fundraising page on Facebook and Twitter. Add a link to your fundraising page on your email signature, your company intranet and your own website if you have one.
  • Keep going - remember to keep raising money after your event/s. Add photos, updates and achievements to your fundraising page. And resend the link to anyone who hasn't sponsored you so far.
  • Say 'thank you' - write a personal 'thank you' that will automatically be sent to everyone who sponsors you.

Raising money

Sometimes it's hard to know where to start, particularly when there are so many different ways to raise money! So:

Do some research - Think about who you wil be asking for donations and what sort of activity would appeal to them. Talk to family, friends, colleagues and neighbours about your plans and get them to help you out with ideas.

Talk about why you're doing it - Once people know you are raising money for Mind and understand the difference their support could make, you might be surprised how positive and helpful they can be.

Make a plan - Decide what you're going to do, what your fundraising target is, when you are going to do it. Set yourself deadlines and review your progress regularly to make sure you're on target.

Don't hang about - The earlier you start, the more you'll raise - and the less chance there'll be of a last minute panic just before your event.


Fundraising Ideas

Here are just some ideas - what other ideas can you think of? Don't forget to let us know what you are planning - we could publicise it on this website!

  • Sponsored Events
  • Community events
  • Challenge Events
  • Donations*
  • Give something up, e.g talking, chocolate, alcohol
  • Guess the baby photo competition
  • Run a marathon / Santa run / Wolf run
  • Ask your employers to donate products or prizes, or donate funds
  • Do something new, e.g. headshave, leg wax, slimming
  • Valentine's Day ball / pub quiz / dinner party / sweepstake
  • Do a skydive
  • Ask your employers to match your sponsorship money
  • Get active, e.g sponsored run, swim
  • Hold a car boot / auction / cake sale / book sale / coffee morning
  • Climb a mountain
  • Ask your employer for permission to approach businesses that you and your company deal with. You can use the same approach with companies that your friends and family work for.
  • Get others involved, e.g. office olympics, dress down day
  • BBQ / Fashion show / raffle
  • Arrange a collection (remember you may need permission for this - see our Fundraising Guide)

* Mind cannot accept donations from pharmaceutical companies. This allows us to maintain an independent stance about the treatments available to people with mental health problems.


What about Gift Aid?

Thanks to Gift Aid, the tax man will top up every £1 given to CW Mind with an extra 25p - so if you raise £100, we will receive £125. For donations to be eligible for Gift Aid, the person who sponsors you must be a UK taxpayer and have paid as much in Income or Capital Gains Tax as they are donating. In practice, this applies to nearly everyone.

We can't claim Gift Aid on company sponsorship or where a sponsor has received goods or services (such as a ticket for an event) in return for their donation.

Adding Gift aid is easy; you just need to ask your sponsors to tick the Gift Aid box and complete their home contact details (including postcode) when they donate. Gift Aid does not count towards a minimum sponsorship pledge - think of it as an extra 'thank you' from the tax man.

What resources are available to help me?

To help you get the word out about your fundraising, we have numerous resources available, most of which are free. These include stickers, pens, balloons, poster templates, and collection tins. We can also supply t-shirts and running vests with the CW Mind logo. Please complete our Resources Order Form and return it to fundraising@cwmind.org.uk.

We can also provide leaflets to give out or put on public noticeboards (with permission), which could help spread the word about the services we have available.

For further ideas and information about getting publicity, social media, the Mind brand and the law around fundraising, please see our Fundraising Guide.

Don't forget to make your fundraising page to get you started!