What is it?

‘It Takes Balls to Talk’ is a campaign which uses sporting themes and key messages to direct people to help and support, when they need it. The idea is to encourage people, particularly men, to talk about how they feel.

Where will it be?

Campaign volunteers will be at professional and amateur football, rugby and ice hockey events  and other sporting matches promoting the message

'it's okay to talk about how you feel'

Venues include the Ricoh Arena, Sky Dome and various others across Coventry and Warwickshire in the lead up to World Mental Health Day on Monday the 10th October.

If you are part of an amateur sports club and would like to find out more, please email [email protected]

Who is behind it?

Coventry and Warwickshire Partnership NHS Trust have developed the campaign alongside Coventry and Warwickshire Mind, Unite the Union, Samaritans, Time to Change and sporting venues including Wasps Rugby Club, Blaze Ice Hockey Club and Coventry City Football Club’s charity, Sky Blues in the Community.

“It can be difficult to talk about mental health and we hope that the campaign will help men understand it is important not to keep their feelings to themselves.”

“It Takes Balls to Talk is about reaching out to men and the people who care about them, to promote positive mental health. We want people to have positive conversations about mental health, inspired by this campaign.”

Alex Cotton, Mental Health Nurse and Campaign Coordinator at CWPT Trust

“This is an exciting, innovative opportunity for us to use sporting venues, as a means to engaging people, particularly men, in conversations about their mental health and wellbeing.”

“We are hoping to reach tens of thousands of people around World Mental Health Day in October.”

Steven Hill, Director of Coventry and Warwickshire Mind